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Tend Global Digital Marketing Specialist

Tend.com is a SaaS platform aimed at helping small-scale farmers manage their farm operation. Our platform allows the farmer to create a profitable crop plan, execute the plan, and sell products all from one place. We enable the farmer to keep track of every activity so that they can apply for and keep organic certification with a click of a button. Tend is an all-in-one platform that allows farmers to plan their crops, keep records, manage daily operations and track sales, all in a user-friendly platform available on any device connected to the web. Our customers praise Tend as the best crop planning software on the market! Similarly, we feel we have the absolute best customers who remain enthusiastically engaged in the development process and without them we wouldn’t be where we are today. We need someone to help us tell the stories that matter most to our customers. Read more about us at www.tend.com

Global Digital Marketing Specialist

Part time | Location: Remote | Brand: Tend

Reports to: Director of Product, Customer Experience & Growth

OVERVIEW

As Tend’s Global Digital Marketing Specialist, you will share Tend’s powerful tools with thousands of small-scale farmers across the globe, playing a pivotal role in changing our food system for the better. Your success will expand Tend’s global reach- helping thousands of farmers successfully run diversified, sustainable operations- while simultaneously developing your personal brand as a foremost expert in our space. You’ll be on the ground level of shaping a successful marketing strategy, including campaign development, user acquisition, digital advertising, content marketing, retention strategy, SEO, and optimization. The marketing representative will be responsible for establishing and implementing strategic communication plans designed to capitalize on market opportunities and generate demand in Tend. The ideal candidate will curate our brand while building brand awareness and reputation. Marketing will build a creative, integrated, and multichannel plan that provides a steady flow of sales leads and measures the return on marketing program investments. We are a small start-up, so we are looking for someone who enjoys a start-up environment. The ideal candidate will be self-motivated, resourceful, and have impeccable communication skills. Most importantly, we are looking for someone who is passionate about sustainable, diversified food systems and our mission to improve the lives of small-scale farmers. 

BENEFITS 

  • Food: Tend has an affiliated farm called Rancho Soquel in Santa Cruz, California. You have access to a free weekly Organic CSA box when the fields are producing. 
  • Location: This position is remote, so skip the commute and hit your deadlines from home. 
  • Flexibility: We understand that life does not always work around the 9-5pm work schedule. We offer flexible hours and prioritize healthy outdoor activities, as well as family time. This position is part-time, with the possibility for full-time for the right candidate. 
  • Wellness: We are affiliated with Everyday Yoga and SwimOutlet. Enjoy discounts on the products offered in these stores and a pro discount on many other top gear companies. Enjoy access to online yoga classes and more.  

WHO YOU ARE

To be seriously considered for this role, please have the following in regard to:

  • Experience: At least 3 years in a similar role with comparable goals and responsibilities (farming and/or agricultural related background, strongly preferred)
  • Education: Bachelor’s (or higher) degree in English, Marketing, Communications, or a similar field, preferred.
  • Skills: You must be an excellent writer, someone who understands how to frame a message in a clear, concise, and compelling way. You must also understand the mechanics of an efficient, effective Marketing campaign. Proficient in using popular tools and technologies such as Google Ads, Google Analytics, Instagram, Facebook Ads Manager, Intercom, Hubspot and WordPress.
  • Characteristics: This is an autonomous position, so you should be self-sufficient, self-motivated, and self-initiated. You must have attention to detail and follow through. It’s also a creative role, so you have to be able to graceful receive criticism and feedback about your work. Ability to maintain a positive attitude when dealing with a fast-paced, start up environment. 

WHAT YOU WILL DO

As Global Digital Marketing Specialist, you’ll meet the initiative’s strategic needs on your own, experimenting, learning, and adjusting as you go. Along your journey to grow our brand’s audience and reach, you’ll be responsible for:

  • Designing a comprehensive and aligned strategic marketing plan
  • Implementing the plan with the assistance of manager/stakeholders
  • Measuring and reporting on campaign results 
  • Sculpting informative, entertaining, digestible articles that audiences can’t stop reading.
  • Crafting persuasive, laser-focused content that compels our target audience to take valuable actions.
  • Pulling prospects through each stage of our marketing funnel, gradually warming them up for a productive conversation with sales.
  • Identifying market segmentation, targeting and positioning for Tend’s products 
  • Growing our collective knowledge of marketing trends, developments, and best practices
  • Curating our marketing budget, including purchasing targeted ad spend on well-performing platforms
  • Envisioning internal marketing systems, building collateral and sales support tools
  • Evaluating new media technologies such as blogs, social media, video, webcasts ect.
  • Enhance/collaborate on Customer Relationship Management processes & technologies
  • Assisting with the development and improvement of customer education materials, solving for the customer

Equal Employment Opportunity Policy

Spiraledge provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

More About Us 

We’re a small startup that’s passionate about building tools to help small scale farmers grow quality food and run successful farming businesses. We started Tend with farmers in mind, and are proud to have team members who’ve farmed throughout the world. We’re also fortunate to have a first-class technology and engineering team who’ve spent many years working in startups and larger tech companies. Most of all, we're proud of our close relationships with the small scale farmers who use Tend to manage their farm.

Our Mission

Tend strives to support an ecosystem of good food. At Tend, we are guided by a set of values that shapes the way we build software tools. 

Healthy Food

We believe that food should be grown with integrity, respect for the environment, and consideration for those who are growing and eating it.

Community

We’re working hard to support a community of growers, sellers, and consumers to make it easy for everyone to have access to healthy, sustainable, and high quality food.

Environment

We believe in farming methods that work with nature to support local, healthy and small-scale agro-ecosystems, and we see sustainable/diversified farming as the way of the future.

Technology

We believe in the power of well-designed, easy-to-use, and data-driven software to empower individuals and communities to do great things.

Read More

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